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Who Else Wants To Learn
How To Produce Online Videos?
Take it from me, Steven
Schneiderman, a 20+ year marketing veteran, that nothing sells like video.
Since 1984 I have marketed goods and services through traditional means,
online and cable television, and the most powerful way to sell a product or
service is with video. |
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Starting in 2005 video started
being implemented by some sharp Internet marketers on their web sites and in
their emails. Then in 2006, Google launched their video search engine. This
led to a wave of sites that specialize in hosting videos ranging from the home
grown funny to slickly produced. Viewers can comment on videos, vote for them,
and forward them to friends. Video makes viral marketing more potent than ever
before. If you can think of a fun way to utilize online video in your media
plan, and makes it viral in nature, you can create a surge of interest and
sales.
Where do you start? You can either
purchase an inexpensive web cam to plug into your PC and some video authoring
software and learn to do it yourself, or you can use more turnkey hosting
services that enable you to record and embed videos into your web pages by
copying and pasting a few lines of HTML code into your web pages. You can hire
people to produce your videos for you, or read ebooks and courses to learn how
to use video drive your online sales yourself. The #1 most important thing to
do is to make the decision to start implementing video in your online
campaigns now before your competitors do. |
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